Xiaomi teases Mijia smart sneakers launch in India, announces week-long discounts on Flipkart

“The Mijia Sneakers 2, launched in China last year, bring fitness metrics to a wearable shoe format, and may be soon launched in India as well.”

Xiaomi has teased the upcoming launch of a smart shoe under its sub-brand, Mijia. The smart sneakers were initially launched in China, and offer fitness parameters in the same nature as wearable fitness trackers, by embedding the chip within the shoe. While Xiaomi India has not specifically revealed the name of the product, the teaser is amply described to reveal what it will be.

Guess what’s coming? #BFF pic.twitter.com/J6VFACcbu1

— Mi India (@XiaomiIndia) February 4, 2019

The shoes in question are likely to be the Mijia Smart Sneakers 2. The second generation of the smart sneakers were launched in China in 2018, at 199 Yuan (approx. Rs 2,100), and offer a host of visual and performance improvements over its predecessor. It is available in four colours — black, floral blue, floral grey, orange and white. The sneakers reportedly sport five-step uni-moulding design, along with a special material design in the mid-sole of the shoe. It also gets a high elastic knit upper layer, making it a competent pair of sneakers and not just smart shoes.

The offers are back and this time they’re even better! Flat ₹500 off over and above the regular discount on #Redmi6 (3GB+64GB) on https://t.co/cwYEXdVQIo & @Flipkart.
Additional ₹1,000 off on exchange only on Flipkart. Limited period offer. pic.twitter.com/IaffuOOgot

— Redmi India (@RedmiIndia) February 4, 2019

To unify the branding and nomenclature of the product, Xiaomi India is likely to launch it in India as the Mi Sneakers 2, in a bid to retain the relatability of the brand name with Indian users. Alongside this announcement, Xiaomi also took to Twitter to announce its discounted devices as part of the Flipkart Super Value Week sale. As part of the discounted offers, the Xiaomi Redmi 6 has now received an addition price cut by Rs 500, bringing its price down to Rs 8,499. Furthermore, the Smart Value Week deals have increased the exchange offer price allotments, and most smartphones are now eligible for an extra Rs 1,000 discount.

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The offer has been applied to the likes of Xiaomi Redmi 6, Redmi Note 6 and Redmi Note 5, as well as sub-brand Pocophone’s value-for-money device, the POCO F1. The Flipkart Smart Value Week will continue till February 8th, and also include mobile insurance offers at an added price of Rs 99.

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