Aviva Announces Two Key Partnerships To Offset Cost-of-living Crisis

Aviva, a large insurance company in the United Kingdom, has announced new collaborations. It will give £7 million to Citizens Advice and £2 million to the Money Advice Trust’s Business Debtline service over the next two years.

The insurance company stated in a press release that 50 new Citizens Advice advisers will be able to assist up to 250,000 more people in need. In addition, the service will be able to provide 50% more advice through its website than previously. Furthermore, its assistance to Business Debtline will pay for an additional team of advisers, allowing them to take an additional 25,000 calls and appointments for advice.

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According to Aviva, the Money Advice Trust’s Business Debtline service, which is the only free debt advice service in the UK for small business owners and the self-employed, is receiving 24% more calls due to the cost of living crisis.

Aviva’s group CEO, Amanda Blanc, stated the following about the new collaborations: “We are pleased to collaborate with Citizens Advice and the Money Advice Trust. Their amazing staff and volunteers are working extremely hard to assist people all over the UK in getting through these difficult times. With Aviva’s assistance over the next two years, these wonderful organizations will be able to assist more people and small businesses in getting back on their feet and building long-term financial strength.

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Dame Clare Moriarty, CEO of Citizens Advice, also mentioned Aviva’s assistance. She claims that the service is in “high demand” because the rising cost of living is putting a strain on family finances. She also stated that Citizens Advice is pleased to collaborate with Aviva to assist people in locating the best online tools to solve their problems.

“The cost-of-living crisis is affecting small business owners’ personal and business finances,” said Joanna Elson CBE, CEO of the Money Advice Trust (the charity that runs Business Debtline). “Because the cost of living concerns millions of people every day, it has never been more critical to ensure that small businesses receive the assistance and advice they require. The Money Advice Trust’s collaboration with Aviva will give this vital sector of the UK economy hope for the future.

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